Each brand covers its own job, from the scent of a room to the shaving ritual.
Air fresheners
Ten French fragrances for the home, from alpine cool to warm citrus. They neutralise odours rather than mask them.
Deodorant body sprays
24-hour protection with no aluminium salts. Five fragrances, from crisp aloe to rose, with a natural antibacterial agent.
Men's grooming
Shaving foam, deodorants and aftershave balms - eleven products built around a single shaving ritual.
Marseille soap
A new Fresh Lab brand inspired by classic Marseille soap. Preparing for launch.